What is Hidden Orchard?
Hidden
Orchard, now in the planning stage will be
a
60 guest room luxury health-oriented destination spa.
- located in the under-served Midwest market,
- targeting the high-demand drive-to markets where about 1 million
health-oriented destination spa-goers currently reside,
- 70 miles from Chicago near the highly popular Southwest Michigan/Northwest
Indiana upscale vacation destination area that borders Lake Michigan
- on a 71-acre site reminiscent of the Provence region of France,
with rolling hills, 5 lakes and ponds, and hardwood forests - an
8-minute drive from Lake Michigan,
- expanded to include a 40 on-site luxurious spa cottages of about
1,800 square feet each offered for sale 4 to 5 years after opening.
Hidden
Orchard’s vision is to establish a competitive advantage by
- bringing a proven business model, the luxury destination spa,
- to the under-served Midwest market, where there is high demand,
- focusing on the flawless delivery of a healthy lifestyle vacation
in a beautiful environment and sought-after location, and
- being the first destination spa constructed using U.S. Green
Building Council guidelines and recommendations.
Hidden Orchard will offer a healthy vacation with wellness, fitness,
relaxation and stress management activities, therapeutic spa treatments,
and delicious healthy cuisine. Guests will experience a new sense
of health, well-being, and ability to cope with stress after spending
a vacation at Hidden Orchard. A vacation at Hidden Orchard will not
only delight guests, it will also motivate them to adopt healthy living
practices in their everyday lives.
Hidden
Orchard’s goals include
- becoming one of the top five destination spas in North America
within three years after opening, and sustaining that position
through continuing improvements,
- establishing a strong brand name that will attract premium prices
and demand for on-site luxury spa cottages, and will be extendable
to other products and services both on-site and beyond,
- achieving and sustaining average occupancy rates exceeding 60%,
and
- achieving status as a “Winning Workplace” in which
employees are respected partners in achieving and sustaining a
world-class destination spa with best-in-class staff, programs,
and facilities.
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What
is Hidden Orchard | What is a Destination
Spa? | The Market for
Hidden Orchard | Where Will Hidden
Orchard be Located? | Inspiration
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